FinTech demand spikes with events. We scale it on truth, not vanity clicks.
Trading apps, prediction markets, neobanks, and crypto-adjacent brands break the generic ecommerce playbook: demand spikes with real-world events, platforms gate financial advertisers behind verification, and platform-reported conversions hide what a funded account actually costs. Interconnections scales fintech paid media on Meta and Google with event-native creative velocity, compliance built into launch, and truth-based measurement. It is how we scaled Kalshi, the largest CFTC-regulated prediction market in the US, roughly 70x on Meta in 8 months.
- Spend scaled70x
- Time to scale8 months
- Core channelMeta
- Creative cadence8–9/day
FinTech is not normal ecommerce, and the generic playbook stalls.
The consideration window is longer, the platforms gate financial advertisers, and demand spikes with real-world events. Generalist agencies stall here.
A fintech signup is a high-trust, considered decision, not an impulse checkout. The economics live downstream: funded accounts, the first real transaction, and retained active users, not front-end clicks or installs. Interconnections optimizes to those real events, because a cheap click that never funds is not growth.
Demand is event-driven. For prediction markets, trading apps, and crypto-adjacent brands, attention spikes around elections, market moves, sports, and cultural moments. Evergreen creative cannot capture those spikes, so the system needs daily creative velocity tied to real-world events. This is the engine Interconnections built to scale Kalshi roughly 70x on Meta.
And the platforms gate you. Meta restricts financial products and services behind advertiser verification, and Google requires certification for many financial categories. A misstep means disapprovals or a suspended account. Interconnections treats verification and compliance as part of launch sequencing, not an afterthought.
Decide on funded accounts, not platform-reported conversions.
At scale, platforms over-report. Optimizing to inflated numbers pours budget into users who never fund.
Meta and Google over-report conversions through modeled events and broken deduplication, and the gap widens as spend grows. For Kalshi, Meta over-reported Checkouts Initiated during key periods. Interconnections runs a truth-based framework: every budget decision is validated against backend data and blended MER, not platform-reported figures, before committing more spend.
This is infrastructure, not a dashboard. Interconnections rebuilds the data layer with server-side tracking and reconciliation so the algorithm optimizes toward the conversion that actually matters, the funded account or first real trade, rather than a cheap proxy event. Scaling on the wrong signal at high budgets is how fintech brands burn budget on users who never convert.
Four disciplines that scale regulated fintech paid media
The same system Interconnections used to scale Kalshi roughly 70x on Meta: compliance built into launch, an event-native creative engine, truth-based measurement, and capital control at scale.
- 01
Compliance Built Into Launch
In a regulated category, approval is a growth lever. Interconnections handles advertiser verification and certification and builds claim-safe creative up front, so ads scale instead of getting disapproved.
- Meta financial-services verification
- Google financial-product certification
- Claim-safe, disclosure-aware creative
- Launch sequenced around approvals
- 02
Event-Native Creative Engine
Creative velocity is the dominant growth driver when demand is event-driven. For Kalshi, that meant 8 to 9 new creatives per day tied to live events, the engine behind the 70x scale.
- 8 to 9 new creatives per day
- Angles tied to live events and culture
- Video-first, native formats
- Daily batch launches
- 03
Truth-Based Measurement
Platforms over-report in fintech, so Interconnections decides on backend data and blended MER, optimizing toward funded accounts rather than cheap proxy events that never convert.
- Backend conversions as source of truth
- Blended MER over platform ROAS
- Daily reconciliation
- Optimize to funded accounts
- 04
Capital Control at Scale
Scaling fast in a regulated category requires guardrails. Interconnections uses consolidation, bid and cost caps, dayparting, and intra-day monitoring to scale aggressively while protecting downside.
- Consolidation-first structure
- Bid and cost caps as guardrails
- Dayparting to cut waste
- Intra-day monitoring at scale
The compliance map every fintech advertiser needs
Most agencies wave at "financial services restrictions" and move on. Interconnections treats the rulebook as operational knowledge, because one misstep can suspend the account.
Meta Financial Services Verification
Meta restricts ads for financial products and services and requires advertiser verification, plus written permission for some categories. Without it, ads are disapproved and accounts can be restricted. Interconnections handles verification and maps which of your products trigger added restrictions before launch.
Google Financial Products Certification
Google requires certification for many financial verticals and bans or restricts others, such as certain CFDs and crypto products, by country. Running without the right certification means disapprovals and wasted spend. Interconnections sequences launch around the certifications your verticals require.
Claims, Disclosures, and Category Risk
Financial promotions cannot imply guaranteed returns and often require risk disclosures, and prediction-market or trading brands also risk gambling-adjacent classification. Interconnections builds claim-safe creative with the right disclosures so performance does not come at the cost of approval.
In fintech, the conversion that matters is downstream
Optimizing to installs or clicks inflates the numbers and starves the metric that actually drives revenue. Interconnections optimizes to the real event for your model.
Optimizing to clicks or installs over-reports performance and hides true cost per funded customer. Interconnections models fully-loaded CAC against the downstream event that drives revenue.
When to bring in a fintech marketing agency.
If your ads keep getting disapproved, verification is blocking scale, or your reported ROAS does not match funded accounts, the problem is structural.
Regulated paid media punishes generalists. The agencies that scale fintech are the ones that treat verification, compliance, event-native creative, and truth-based measurement as one connected system, and that have scaled a regulated brand through real platform scrutiny. That is a narrow skill set, and it is exactly where Interconnections operates.
Interconnections fixes measurement first, builds compliant creative that earns both approval and performance, scales with capital controls, and ties every decision to funded accounts. If you have product-market fit and a regulated fintech brand hitting a structural wall, this is the system built to scale past it, the same one that took Kalshi to a 70x Meta scale.
The services behind the system.
FinTech growth runs on three Interconnections services working together: the media operation, the Meta scaling system, and the event-native creative engine that feeds them.
Regulated-category growth, verified.
Scaling Kalshi’s Meta spend ~70x in 8 months
Scaling a lifestyle brand’s ad spend 10x
From zero paid media to $228K monthly revenue in 6 months
We scaled ad spend between 3x and 5x while maintaining our target ROAS. They were proactive, available, and open to feedback throughout.
FinTech marketing questions.
- Yes. Meta restricts financial products and services behind advertiser verification, and for some categories written permission, while Google requires certification for many financial verticals and bans others by country. Interconnections handles the verification and maps which of your products trigger added restrictions, then sequences launch so spend is not wasted on disapprovals.
Get your fintech growth audit.
If your fintech ads keep getting disapproved, verification is blocking scale, or your reported numbers do not match funded accounts, Interconnections will map where compliance and measurement are capping growth, and what it takes to scale past it. Drop us an email. No pitch deck, no pressure.