001 — Conversion Rate Optimization

Your traffic isn't the problem.
Your conversion is.

You are paying to drive visitors to your site. But if those visitors do not buy, you are funding expensive window shopping. Interconnections finds what is killing your conversions and fixes it.

Get a free CRO auditSee how we work
002 — The problem

You are leaking revenue at every step of the funnel.

  1. a.

    Most brands chase traffic instead of conversion.

    They spend more on ads while their site pushes visitors away with confusing navigation, weak product pages, and checkout friction. More traffic to a broken funnel just multiplies the leak.

    Observation
  2. b.

    The baseline math is brutal.

    Most ecommerce sites convert at 2 to 3 percent. That means 97 out of 100 visitors leave without buying. Even a half-point lift on that number has a massive compounding impact on revenue and CAC payback.

    Observation
  3. c.

    Interconnections takes a different approach.

    We audit your entire funnel, identify the specific points where visitors drop off, and implement practical fixes that lift conversion. No generic best practices. No vague recommendations. Just changes that move the needle.

    Diagnosis
003 — From a client
They increased our conversion rates from free to paid users. Organized, responsive, and always backed by data, with reports in charts, spreadsheets, and visuals.
—Growth Marketing Manager · Podcasting Platform
004 — Pages we test

Where the biggest lifts actually live.

We do not chase button color tests. We focus on the pages where small structural changes move revenue, starting with the highest-leverage surfaces in your funnel.

Tier 01 · Primary channel
01Conversion · Highest leverage

Product Detail Page (PDP)

Where the buying decision actually happens. We rework imagery hierarchy, copy, variant selection, social proof, and add-to-cart prominence to convert intent into orders.

Tier 01 · Primary channel
02Checkout · Final mile

Checkout

Surprise shipping costs, forced account creation, too many steps. We strip friction from the final hurdle so high-intent buyers actually finish paying.

Tier 02Channel-specific expertise
03AOV · Path-to-purchase

Cart

Cart drawer vs page, shipping calculators, upsells, and a clear path to checkout. We tune the cart to lift AOV without slowing the conversion path.

04First impression

Home

Your homepage answers why here, why now. We sharpen the value proposition, hierarchy, and above-the-fold messaging so visitors keep moving instead of bouncing.

05Browse · Discovery

Collection

Filter functionality, product grid layout, sorting, and category navigation. We make it easy for browsers to find the product they will buy.

06Paid traffic · Match

Landing Pages

Dedicated pages built to match paid traffic intent. We align headline, proof, and offer to the ad so cold visitors convert at a higher rate.

005 — How we work
Audit · Roadmap · Test · Compound
01
Diagnosis

Audit & Diagnosis

We analyze your full funnel, from homepage to checkout, using analytics, heatmaps, session recordings, and heuristic review to surface every conversion blocker.

02
Roadmap

Hypothesis & Roadmap

We translate findings into testable hypotheses, then prioritize them by revenue impact and implementation effort so you know exactly what to ship first.

03
Ship

Test & Iterate

We implement directly or work alongside your team, run proper A/B tests where volume allows, and validate every change against real revenue, not vanity metrics.

04
Scale

Compound & Scale

Winning tests become the new baseline. We stack lifts month after month so your conversion rate, AOV, and revenue per visitor keep climbing.

006 — What we analyze

Every point of friction in your funnel.

  1. 01Homepage & Landing PagesValue proposition clarity, visual hierarchy, navigation paths, and above-the-fold messaging for both organic and paid traffic.
  2. 02Collection PagesFilter functionality, product grid layout, sorting options, and category navigation that helps browsers become buyers.
  3. 03Product PagesImagery, copy, pricing display, variant selection, add-to-cart prominence, reviews, and trust elements on the highest-leverage page.
  4. 04Cart ExperienceCart drawer vs page, upsells, shipping calculator, and a clean path to checkout that protects conversion while lifting AOV.
  5. 05Checkout FlowForm fields, guest checkout, payment options, shipping costs, and the abandonment triggers that cost you finished orders.
  6. 06Mobile ExperienceTouch targets, scroll behavior, form usability, and mobile-specific friction across PDP, cart, and checkout.
007

Curious what is killing your conversions?

Get a free audit of your site. We will identify your biggest opportunities and give you a prioritized list of fixes you can ship.

Get your free audit
008 — Who it is for

Built for brands ready to fix it.

01Traffic
A fit

You are getting traffic but not enough conversions.

Not a fit

You have very little traffic, under 10K monthly visitors.

02Maturity
A fit

You have never had a professional CRO audit before.

Not a fit

You are looking for a complete site redesign from scratch.

03Scope
A fit

You suspect your site is leaving money on the table.

Not a fit

You want a brand-new website built from the ground up.

04Mindset
A fit

You want practical fixes, not academic theory.

Not a fit

You are not willing to make changes based on findings.

05Timeline
A fit

You are ready to implement changes, not just read reports.

Not a fit

You expect overnight miracles instead of compounding wins.

009 — Results

What CRO improvements actually deliver.

Conversion Rate
15 – 30%

Typical lift in site conversion rate across CRO engagements.

Revenue Per Visitor
+20%

Average revenue per visitor improvement once fixes ship and stack.

CAC
Lower

Same traffic, more sales, so paid CAC falls without touching ad spend.

noteResults vary based on current site performance and implementation. These represent typical improvements for sites with clear optimization opportunities.

010 — FAQ

Common questions.

  • Interconnections offers a free 30-minute call where we walk through your ecommerce site together and identify the most obvious conversion blockers. You will leave with 3 to 5 actionable items you can fix immediately, with no commitment required.
011

Stop losing sales to a leaky funnel.

Drop us an email. No pitch deck. No pressure. Just a real conversation about your site and where the conversion gaps actually are.

Get in touch
Or email us at hello@theinterconnections.com