Interconnections · Research
Benchmarks
Original studies from real DTC ad accounts, not survey data and not scraped filings. Every figure is computed from the same reporting warehouse Interconnections runs client accounts on, aggregated so no advertiser is identifiable.
80%of creatives never reach 100,000 impressions
The Meta Creative Fatigue Benchmark
A study of 372 Meta creatives across 15 DTC brands, 48.5M impressions and $686,316 in spend. Most creatives do not fatigue. They die of not working, and the top 10% carry 69% of spend.
Read the study