001 — Email & Retention

Stop paying to acquire customers
you already have.

You spent the money to get that first purchase. Now make it pay off. Interconnections builds email programs that turn one-time buyers into repeat customers and grow revenue from the list you already own.

  • Klaviyo and Postscript experts
  • Revenue per recipient focused
  • Full service: strategy to send
002 — The problem

Your list is an asset. Are you actually using it?

  1. a.

    Most brands treat retention as an afterthought.

    A basic welcome flow, the occasional promo blast, no real segmentation, no SMS program. Then they wonder why email underperforms while paid CAC keeps climbing every quarter.

    Observation
  2. b.

    You have probably felt the disconnect yourself.

    A list of tens of thousands of subscribers, a Klaviyo account full of dashboards, and email still drives a single-digit percentage of revenue. The asset is there. The program around it is not.

    Observation
  3. c.

    Interconnections does it differently.

    We start with your data: list health, deliverability, segments, AOV, and repeat rate. Then we build a retention system, flows, campaigns, SMS, that turns existing customers into your most profitable acquisition channel.

    Diagnosis
003 — From a client
Year-on-year growth with strong ROAS. Personalized service and attention to detail. They treat our business like their own.
Chief of Staff · Men's Apparel Brand
004 — Platforms we manage

Deep expertise in the tools that drive retention.

We are not generalists trying to do everything. We go deep on the platforms that actually move revenue per recipient for ecommerce brands.

Tier 01 · Primary channel
01Email · ESP

Klaviyo

The core of every program we build. Flows, segments, predictive analytics, and revenue attribution wired tightly to Shopify.

Tier 01 · Primary channel
02SMS · Conversational

Postscript

Our default SMS platform for Shopify brands. Two-way conversations, tight segmentation, and clean integration with Klaviyo flows.

Tier 02Channel-specific expertise
03SMS · Enterprise

Attentive

Enterprise-grade SMS for higher-volume brands. Strong compliance tooling, journeys, and creative testing at scale.

04Email · Alt ESP

Sendlane

A unified email and SMS option for brands that want one platform. We run audits and migrations when it fits the roadmap.

05Reviews · Loyalty

Yotpo

Reviews, loyalty, and referrals woven into flows. We use Yotpo signals to power post-purchase, VIP tiers, and win-back logic.

06Subscriptions · LTV

Recharge

For subscription brands, we connect Recharge events to Klaviyo flows so churn saves, swaps, and reactivation actually run.

005 — How we work
Audit · Design · Launch · Scale
01
Audit

Audit & Mapping

We audit deliverability, list health, segments, and existing flows. Then we map your customer journey against where revenue is actually leaking.

02
Design

Flow Design

We design the flow architecture, welcome, abandoned cart, browse, post-purchase, win-back, VIP, with copy, design, and segment logic.

03
Launch

Launch & Test

We launch flows and the campaign calendar, then test subject lines, send times, offers, and segments to find what actually converts.

04
Scale

Optimize & Scale

We double down on what works, kill what does not, and push revenue per recipient up month after month with disciplined optimization.

006 — What is included

Full-service email and retention management.

  1. 01Strategy & RoadmapRetention strategy, flow architecture, campaign calendar, and SMS plan tied to your margins and customer lifecycle.
  2. 02SegmentationBehavior, RFM, and predictive segments built in Klaviyo so the right message reaches the right person at the right time.
  3. 03Flow Build & RebuildWelcome, abandoned cart, browse, post-purchase, win-back, and VIP flows, designed, written, coded, and QA tested.
  4. 04Campaign ExecutionWeekly and monthly campaigns: product launches, promos, content, and seasonal sends, planned and shipped on schedule.
  5. 05Design & CopywritingConversion-focused copy and mobile-first email design that matches your brand and is built to drive clicks and orders.
  6. 06Deliverability & ReportingList hygiene, domain warmup, sender reputation, plus monthly reporting on revenue, RPR, and flow performance.
007

Want to see how much revenue your list is leaving behind?

Get a free audit of your current email and SMS program. We will show you what is working, what is missing, and what the opportunity looks like in dollars.

Get your free audit
008 — Who it is for

Built for brands that mean it.

01List size
A fit

You have an email list of 5,000 or more subscribers.

Not a fit

Your list is under 2,000 subscribers with low engagement.

02Maturity
A fit

Email and SMS drive less than 25% of your revenue today.

Not a fit

You do not have product-market fit or repeat sales yet.

03Engagement
A fit

You want a done-for-you program, not just advice.

Not a fit

You are shopping for the cheapest option available.

04Expectations
A fit

You are ready to invest in retention, not only acquisition.

Not a fit

You just need someone to send a one-off campaign.

05Commitment
A fit

You value transparency and want to know what we are doing.

Not a fit

You are not willing to let us manage the program end to end.

009 — Results

What a proper email program delivers.

Email share
25 → 40%

Share of total revenue driven by email and SMS once flows mature.

Flow revenue
2x → 3x

Typical lift in flow revenue after rebuild and segmentation work.

Cart recovery
15%+

Recovery rate on abandoned cart flows across active client accounts.

noteThese reflect typical improvements for brands with real optimization opportunity. Results vary by list size, category, and current program maturity.

010 — Selected email work

Email design we have shipped.

A sample of lifecycle and campaign emails Interconnections has designed and shipped for ecommerce brands. Hover any card to scroll through the full design.

Karma and Luck gemstone 24 hour sale email with a nine-tile birthstone grid, designed by Interconnections.
Karma & LuckSale campaign
Karma and Luck Tree of Life crystal reminder email with five-star customer reviews.
Karma & LuckReminder
Proclamation Jewelry symbol pendant collection email on a black and gold layout.
Proclamation JewelryCollection
Rounderbum bestsellers spotlight email with a sitewide offer.
RounderbumBestsellers
Harmony House Foods recipe and sale email with freeze-dried product blocks.
Harmony House FoodsRecipe + sale
Sheepdog Cyclone2 product feature email on a dark tactical layout.
SheepdogProduct feature
Wearever guaranteed Christmas delivery email with a washable product grid.
WeareverHoliday
Wearever Merry Christmas brand greeting email with a holiday wreath.
WeareverHoliday
Kemmi welcome flow email with a soft editorial layout and welcome offer.
KemmiWelcome flow
Working dog gear product launch email with rugged Kydex cases on a dark layout.
Working Dog GearProduct launch
Zero9 magazine pouches product email on a dark tactical layout.
Zero9Product
Black Friday sitewide sale email for a premium menswear brand, organized by fabric.
Men's ApparelBlack Friday
011 — FAQ

Common questions.

  • Interconnections primarily works with Klaviyo, the industry standard for ecommerce email. We pair it with Postscript or Attentive for SMS. We can also work with Sendlane or other platforms when it fits, but Klaviyo offers the deepest ecommerce integration for segmentation, flows, and revenue attribution.
012

Ready to turn your list into real revenue?

Drop us an email. No pitch deck. No pressure. Just a real conversation about your email and SMS program and whether we can help.